Lexus
Glenn Abrams | Experience | Design | Contact
Lexus New Product Introduction Meetings
When managing MultiMedia's Lexus production team, Glenn had an opportunity to stage events in Canada and Japan as well as his home town of San Diego, beginning with the introduction of the Lexus SC400 Sports Coupe in Vancouver, British Columbia.
Members of the Vancouver Symphony Orchestra rehearse under guest conductor, Heiichiro Ohyama.
Stills from original 35mm film production of the GS300 on location in Seattle and LS400 in Utah.
The LS400 was introduced in the Spreckels Theater in San Diego, CA.
The custom designed set and original media incorporated front-projected 35mm film and video, electronic graphics and theatrical scenic projections, as well as rear-projected 3D computer animation and 35mm still images.
Liza Minelli and her orchestra performed live.
